ONDC grabs all limelight; sidelines Indias e-commerce monopolies ONDC grabs all limelight; sidelines Indias e-commerce monopolies As per reports, 20 government and private organisations have confirmed investments Karan Dsij / Friday, June 10, 2022 / Article rating: 4.6 ONDC is being marketed as an alternative to dominant global giants such as Amazon.com and Walmart owned Flipkart in India’s fast-growing e-commerce market, which is pegged as a USD 200 billion opportunity by 2027.