Taming the Rollercoaster: Avoiding Emotional Investing & Staying Rational in a Volatile Market Taming the Rollercoaster: Avoiding Emotional Investing & Staying Rational in a Volatile Market How can you stay rational when the market takes a wild turn? Kiran Shroff / Friday, February 7, 2025 / Article rating: 5.0 First, accept the market's inherent volatility. Fluctuations are normal. Numerous, often unpredictable, factors influence market behaviour.