Alco Beverage Company Sells 5 Million Cases of Its Flagship Whisky Brand Alco Beverage Company Sells 5 Million Cases of Its Flagship Whisky Brand Company has achieved a remarkable milestone by selling 50 lakh or 5 million cases in FY24-25, with three weeks still remaining in the financial year. Manoj Reddy Sama / Tuesday, March 11, 2025 / Article rating: 5.0 Launched in September 2023, ICONiQ White Whisky quickly gained popularity, especially in East and North India, where it initially sold 3.2 lakh cases in FY22-23.