Sundaram Mutual launches its distributor initiated transactions platform, InvWise

Sundaram Mutual, with quarterly asset under management (AUM) of little more than Rs 32 thousand crore at the end of June has launched ‘InvWise’, a platform that offers an end-to-end digital transaction experience investors.  

InvWise will facilitate Sundaram’s distribution partners to initiate transactions for their investors in a completely paperless and straight-through process. The platform covers the transaction features such as lumpsum investments, SIPs, SWPs, STPs, and redemptions. Most importantly, InvWise will also facilitate their partners to introduce new-to-industry investors through a paperless eKYC route.  

On the launch of the platform, Sunil Subramaniam, Managing Director, Sundaram Mutual said, “Customer adoption of digital platforms has seen unprecedented growth, and we believe that this will only increase in the years to come. Our partners are key to our success, and InvWise, one more step in our Digi-retail journey, aims to help them increase their productivity, reach customers remotely across geographies, and expand their businesses. We’ve got many more initiatives lined up for launch in the coming month which help make the investing journey smoother and faster for our partners and their investors.”  

InvWise is available on the web (web URL), Google PlayStore, and App Store.