Stock under Rs 50: This online travel tech company signs MoU with Uttar Pradesh EcoTourism Development Board; details inside!

The stock is up by 12 per cent from its 52-week low of Rs 37.01 per share.

Easy Trip Planners Ltd, India’s leading online travel tech platform has signed a Memorandum of Understanding (MoU) with the Uttar Pradesh EcoTourism Development Board (UPETDB) under the Government of Uttar Pradesh, in charge of executing promotional and tourism activities. The MoU was signed in the presence of UP’s Minister of Forest and Environment, Zoological Garden, Climate Change, Shri Arun Kumar Saxena and Minister of Ayush, Food Security, and Drug Administration, Shri Dayashankar Mishra

The objective of the MoU is to foster a strategic partnership aimed at elevating the promotion and development of tourism in Uttar Pradesh. This partnership will leverage EaseMyTrip's extensive reach and technological expertise to highlight Uttar Pradesh’s rich eco-tourism offerings.

Under this collaboration, EaseMyTrip will actively promote all registered homestays in Uttar Pradesh on its online portal. The brand will also execute a dedicated promotional campaign to position homestays as a distinctive and preferred accommodation option for travellers visiting the state. Additionally, EaseMyTrip will develop educational products related to bird sanctuaries, drawing insights from successful case studies such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary. These products will be promoted in schools, colleges, and other institutions through advanced tour guides. These tour guides will have access to training programs which will be officially registered under UPETDB and designed by EaseMyTrip to enhance the tourist experience.

EaseMyTrip will also curate and market bespoke tourism packages showcasing Uttar Pradesh's unexplored destinations, cultural experiences, culinary delights, and traditional crafts. These packages will feature homestays as an integral component of the overall tourism experience and will promote the state's tiger reserves, including Dudhwa, Pilibhit, Amangarh, and Ranipur Tiger Reserve. The UPETDB will actively support the promotion of microsites developed by EaseMyTrip on all relevant social media channels, leveraging its extensive reach and influence.

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About Easy Trip Planners Ltd

A publicly traded Indian travel platform, EaseMyTrip is one of the largest for air ticketing and among the fastest-growing internet companies. Founded in 2008 and profitable since the beginning, they offer flights, hotels, holidays, rail & bus tickets and other travel needs with no convenience fees. They connect users to over 400 airlines, 2 million hotels, and various local transportation options, operating in India with offices in major cities and internationally through subsidiaries.

Today, shares of Easy Trip Planners Ltd gained 0.56 per cent to Rs 41.44 with an intraday high of Rs 42.05 and an intraday low of Rs 41.11. The company has a market cap of Rs 7,343 crore. The stock is up by 12 per cent from its 52-week low of Rs 37.01 per share. Investors should keep an eye on this stock.

Disclaimer: The article is for informational purposes only and not investment advice.