Route Mobile launches instant payment solution - Click2Pay

Route Mobile Limited has announced the launch of Payment as a Service - Click2Pay. It is an instant payment solution designed to simplify communications commerce and deliver a seamless conversational experience. 

As a part of ‘bring your own payments' philosophy, the payment solution is developed to adapt to the evolving needs of the customer. It connects an existing payment system with the conversational flow of the existing communication channel. It reduces the number of steps required to complete the payment and induces a positive customer experience that translates into higher conversions and retention rates for the brand.

Currently, the Payment as a Service is live on the WhatsApp Business Platform; other communications channels will follow soon. Customers can use the UPI app of their choice which is already installed on their devices and make secure payments. This can be used across various industries for cCommerce (Conversational Commerce), for D2C companies, premium payment, loan EMI, credit card payments, utility bills, DTH payments, medical bills, school or college fees. Enterprises do not require any additional development.

Route Mobile’s Click2Pay is a 360-degree communications commerce solution that will include all business communication channels, with a flexible option to integrate payment platforms of choice. It is embedded with enhanced Artificial Intelligence (AI) algorithms, advanced analytics, unified payment APIs that will ensure cost optimization making the payment reminder messages more informative and actionable.

Route Mobile Limited is a cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO). Their portfolio comprises solutions in messaging, voice, email, SMS filtering, analytics and monetization.

Scrip of Route Mobile opened at Rs 1,790 on BSE, recording an intra-day high on Tuesday, December 7, 2021. At 12.10 PM, shares of Route Mobile are trading in the red territory, marginally down by 0.41 per cent at Rs 1,745.15.