Penny stock at Rs 10.17 hit 20 per cent upper circuit as company projects 30 per cent revenue increase in 2024-25

The stock is up by 66.5 per cent from its 52-week low of Rs 6.11 per share.

Today, one of the Top Gainers on BSE, shares of Orient Tradelink Ltd was locked in 20 per cent upper circuit to Rs 10.17 per share from its previous closing of Rs 8.48 per share. The stock’s 52-week high is Rs 11.50 and its 52-week low is Rs 6.11. The shares of the company saw a spurt in volume by more than 15 times on BSE.

The sudden rise in the stock price was due to the company having ventured into the merchandising business, acquiring significant content rights over the past three years. The company now holds marketing rights to more than 2,000 hours of Spiritual & Sports software and 44 books. This new endeavour involved substantial expenditure on acquiring these rights.

Orient's R&D team has developed extensive merchandising inventories, including the Shirdi Sai Baba Samadhi box, featuring mantras narrated by Shri Aushim Khetarpal. Additionally, the Samadhi box, along with the books "Sai Vibhuti" and pen drives containing various talk shows like "Sai Ke Mahima" and "Sai Mantras and Mantras for the Soul," have been released and are available on digital platforms worldwide. This new business venture is expected to increase turnover by 30 per cent in the coming year. The digital platforms will launch in a month, and offline orders are already being received. With the acquisition of these rights, the next step is to expand the FMCG division. While the Agarbattis segment is performing well, it currently caters to only one segment. This year, the Agarbatti segment is expected to grow significantly on both offline and online platforms.

The FMCG business is projected to rise from the second quarter, contributing to 10 per cent of the revenues, which will substantially increase the company's bottom line by 2-3 times its current profitability. All these books, which have been repackaged, are now available on Amazon, Flipkart, and other digital platforms. Offline sales of all Sai Baba inventory are increasing with about 2,500 counters. In the next four months, this will show a substantial rise in revenues and the increase of these merchandising and publishing contents. The top books are "Sai Ki Mahima," "Sai Ki Atmakatha," "The Conversations of Sai Baba with Aushim Khetarpal," "11 Commandments of Sai," "Harta Peer Fakir," "The Chosen One," etc. All the content which Orient has acquired over the past 3-4 years has now been turned into merchandising and books, pen drives, special boxes, and specially packaged inventories prepared for the audiences.

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About the Company

Orient Tradelink Ltd, founded in 1994, is a multi-faceted media company. They produce and market a wide range of content including movies, animation, TV shows & music albums and even run their own FMCG brand, Krishna Sai. The company also holds the rights to sell both online and offline spiritual and mythological content, including mantras and other media.

The company has a market cap of Rs 24.95 crore and debtor days have improved from 123 to 53.5 days. The stock is up by 66.5 per cent from its 52-week low of Rs 6.11 per share. Investors should keep an eye in this penny stock.

Disclaimer: The article is for informational purposes only and not investment advice.