Parag Milk Foods Limited launches premium ghee brand

Parag Milk Foods Limited, a dairy FMCG company, launched Pride of Cows ‘single-origin ghee’ on Monday. Famous for brands like ‘Gowardhan’, ‘Go’, ‘Pride of Cows’, and ‘Avvatar’, the single-origin ghee is procured from Pride of Cows milk, the first-of-its-kind farm-to-home milk.

Pride of Cows brand is a premium segment and is targeted towards consumers, who are health conscious and thereby rely more on natural products. Pride of Cows Single Origin Ghee is available in 1 litre and 500 ml, priced at Rs 1,500 and Rs 780, respectively. The product would initially be made available to the consumers of Pride of Cows under a subscription model and later, rolled out to select outlets as well as e-commerce platforms.

Pride of Cows manufactures ghee using fresh and wholesome cream made from pure, high-quality Pride of Cows milk that is cultured and produced using a slow-cooking method at the company’s Bhagyalakshmi Dairy Farm. The product has been developed by adopting the special multi-phase clarification cum granulation process standardised at the company’s own R&D centre. Ghee is the second-largest category in the Indian dairy industry after milk.

The stock closed at 105.55, down by 7.21 per cent or Rs 8.20 per share. The intraday high is Rs 116 and the intraday low is Rs 103.30. The 52-week high is 177, while its 52-week low is 48.50 on BSE.