NDTV hits upper circuit on partnership with Taboola

NDTV's digital arm, NDTV Convergence has struck an unprecedented five year deal with Taboola, the world’s largest content discovery platform.

This five-year deal involves a minimum guarantee of more than Rs. 300 crores for New Delhi Television Limited (NDTV) Convergence, making it one of the largest deals not just for digital content but for the media space in its entirety. The new partnership is vastly north of the last NDTV— Taboola arrangement that lasted three years and was worth Rs. 100 crores based on traffic projections.

This is the largest deal that Taboola has ever signed in the APAC region. Taboola uses its presence on sites like NDTV to recommend content from across the internet to the audience and offers highly-personalized native advertising services.

NDTV.com is India’s largest news website and the 23rd largest in the world. While NDTV Convergence owns and operates the flagship portal www.ndtv.com and all other digital properties of the NDTV Group.

Taboola is the leading discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over one billion unique users every month on thousands of premium sites and mobile carriers.

On Friday, the stock of NDTV opened at Rs. 39 and immediately hit upper circuit of 10 per cent to Rs. 39.25 from its previous close of Rs. 35.70 per share.