M&M to set up new centre of excellence in UK; stock rises over 2 per cent

M&M to set up new centre of excellence in UK; stock rises over 2 per cent

Abhinav Lahoti
/ Categories: Trending, Mindshare

Mahindra Group announced on Thursday after the market hours that it is planning to set up Mahindra Advanced Design Europe (M.A.D.E) in West Midlands (UK).  

This new centre of excellence will be a part of their global design network, which already includes Mahindra Design Studio situated in Mumbai along with Pininfarina Design in Turin (Italy).  

M.A.D.E is a strategic enhancement of Mahindra’s global design capabilities. It is a prudent commitment to bring to its customers, sophisticated, authentic SUVs with an unmissable presence. This will further sharpen the company’s distinctive product designs and differentiated technology offerings to help achieve safe, thrilling, yet efficient connected car experiences.  

Coventry region in the United Kingdom is known as a powerhouse of automotive design. M.A.D.E will contribute and leverage the skills, experience & expertise of this network of design talent to the company’s benefit. It will also support the creation of highly skilled design roles, drawing from Coventry University, Royal College of Art, and other design colleges in the UK and Europe. This facility will be operational from July 1, 2021.  

At 11.45 am today, the share price of Mahindra & Mahindra Ltd was up by 2.26 per cent at Rs 764.00 on BSE.

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