Manpasand partners with Parle to cater western markets

Manpasand Beverages and Parle Products are planning to jointly distribute their respective brands in western markets, starting with Gujarat. The company is planning to cater other western markets in the near term.
 
As a part of this strategic move, Manpasand Beverages has introduced a new brand for Mango Sip, “Mango Sip Gold”, which will be available along with the world’s largest selling biscuit brand, “Parle G”. Through this partnership, Manpasand will have access to 45 lakh outlets all over India for its flagship brand “Mango Sip”.

Recently, both the companies completed the first phase of their joint distribution in the eastern markets and planned to reach around 1 lakh outlets.
 
Manpasand Beverages is a fruit drink manufacturing company with a primary focus on mango fruit.

Today, the stock opened at Rs. 384.50 per share and touched a high of Rs. 393, on the BSE.