Liberty Shoes forays into fragrance, stock gains

Liberty Shoes Limited has announced that the company is expanding its portfolio to become a complete lifestyle brand under Liberty Lifestyle. The company has launched a fragrance line for both men and women. The shares of Liberty Shoes have climbed up by 2 per cent intraday on Wednesday. 

The Eau De Parfum line of the company will be of premium standards in terms of design and quality. It is being crafted in France. The price band would lie below global standards in the range of Rs. 1,699 to Rs. 2,499. There would be a total of 12 fragrances, 6 for men and the other 6 for women. The brand is also introducing an aftershave. The new products will be available at select Liberty stores and leading e-commerce platforms from mid-October. The company will also set up an exclusive e-commerce platform for customers. 

Liberty Shoes Limited is engaged in the business of manufacturing and trading footwear and accessories through its retail and wholesale network. The company's subsidiary is Liberty Foot Fashion Middle East FZE. 

On Wednesday the company’s intraday high was Rs. 178 per share and intraday low was Rs. 168.60 per share on the BSE. The 52-week high was Rs. 281 and 52-week low was Rs. 158. The share closed at Rs. 171 per share on the BSE up by 2.95 per cent. The BSE Sensex closed at 36,542.27 level, down by 0.30 per cent.