JSW Steel begins national roll-out of JSW Radiance colour-coated steel

India’s leading steel company, JSW steel announced the national roll-out of JSW Radiance colour-coated steel product range in high-gloss feature with multiple variants.

JSW Radiance comes with multiple options to choose from properties like anti-microbial, anti-graffiti, anti-dust, antistatic & cool roof systems, which can also be customised with more than one property in a coil.

The company sees greater opportunity in appliances, cold storage, hospitals for anti-microbial coated steel products amidst customers’ behavioural shift due to the ongoing pandemic that has increased health awareness.

Colour coated coils with antimicrobial & anti-dust properties have opened new opportunities for the product segment to grow in the country. JSW Radiance is also offered with cool roof properties for the warehouse segment ensuring lower temperature inside the shed as against outside.

With healthy growth rates over the last three fiscals in Indian Coil coating business and the increased consciousness for health & safety, industry estimates the demand variants like the cool roof and anti-microbial from this category to increase growth rates up to 14 per cent in the near future.

At around 11.51 am, the share of JSW Steel was trading 0.07 per cent down at Rs 285.65 on BSE.