Indo Count partners with British Designer Jasper Conran for exclusive bed & bath collection

This partnership reflects on the company’s direction to grow its branded business segment and become a cornerstone for home textiles across the globe

India’s largest bed linen exporter, Indo Count Industries Limited announced its new partnership with eminent British designer, Jasper Conran OBE for an exclusive bed & bath collection, which is expected to be launched in the spring of 2022.   

The collection will feature bold graphic prints, organic and Supima cotton with a fresh & contemporary colour palette. The range will be sold & marketed internationally under the brand - Jasper Conran London, exclusively via Indo Count Industries. 

This partnership reflects on the company’s direction to grow its branded business segment and become a cornerstone for home textiles across the globe. It aims to create a high-quality bed & bath brand, incorporating natural fibres in superior thread counts and fabric constructions, using its most advanced technologies.  

Jasper Conran is an established and well-respected British designer. He has worked on collections of women’s wear as well as for the home along with productions for the stage in ballet, opera & theatre.   

On Tuesday, the company’s stock closed at Rs 175.45 per share, up by 0.14 per cent or Rs 0.25 per share. The 52-week high is Rs 180.90 per share while its 52-week low is Rs 36 per share on BSE.