India’s Leading Hospitality and Event Management Company Partners with Lallooji & Sons as Master Franchise for Rann Utsav 2024‐25

Rann Utsav, celebrated annually in the enchanting White Desert of Kutch, Gujarat, is a globally acclaimed cultural and tourism extravaganza, since 2006.

Praveg Limited, a leader in experiential hospitality and event management, announced its partnership with Lallooji & Sons as the Master Franchise for marketing and booking of 400 luxury tents at the renowned Rann Utsav 2024 25. In addition, Praveg will serve as the sole partner for event conceptualization, consulting & management and artist coordination, making it a one‐stop solution for delivering an unparalleled visitor experience.

Praveg Limited will leverage its extensive expertise and advanced technology to create a streamlined booking experience and ensure world‐class event execution. Visitors can look forward to an immersive journey into Gujarat’s culture, enhanced by meticulous planning and high‐quality service standards. This collaboration reinforces Praveg Limited’s commitment to innovation and excellence in tourism and event management, positioning the company as a key driver of experiential tourism in India.

About Rann Utsav

Rann Utsav, celebrated annually in the enchanting White Desert of Kutch, Gujarat, is a globally acclaimed cultural and tourism extravaganza, since 2006. Known for its luxurious tented accommodations, breathtaking landscapes, and vibrant showcase of Gujarat’s heritage, it attracts lakhs of tourists from around the world.

The 2023‐24 edition of Rann Utsav witnessed record‐breaking success, with a total footfall exceeding 7 lakh visitors. Rann Utsav contributing exceeding Rs 200 crore to GDP, in line with state government’s vision. The Rann Utsav provides an unified platform for hospitality, recreational activity and handy craft, out of which major chunk goes to hospitality and event management.

The Rann Utsav’s vibrant cultural performances, adventure activities, handicraft bazaars and culinary experiences captivated attendees from across the globe, further cementing its reputation as a must‐visit destination. Since its inception it has contributed greatly to the state govt’s vision of promoting economy of Kutch and state at large.

As the Master Franchise for marketing and booking, Praveg Limited will oversee reservations for 400 luxurious tents throughout the Rann Utsav, ensuring a seamless and luxurious stay for visitors. Additionally, as the sole partner for event conceptualization and management, Praveg will design and execute the events, handle artist management, and ensure every detail reflects the Rann Utsav’s ethos of excellence and cultural immersion.

About the Company

Praveg is a pioneer in eco‐responsible luxury hospitality. The Company’s resorts are in areas of significance from a cultural and heritage point of view and places of exotic and natural beauty. The company’s luxury resorts allow access to locations, where no traditional construction is possible, which allows tourism to flourish while ensuring the preservation of delicate local ecosystems. Due to the premium quality of the company’s resorts and the high‐end experience, the resorts enjoy very high occupancy, strong pre‐sales at luxury hotel rates and a high return on capital due to the non‐permanent structure of the resort. Praveg is also a strong player in events due to its roots in event management and expertise in creating large, non‐permanent, world‐class structures in very short periods of time. The Events division has recently diversified into Weddings and Banquets hotels.

Praveg Ltd has a market cap of over Rs 1,700 crore and has been maintaining a healthy dividend payout of 47.6 per cent. The stock gave multibagger returns of 500 per cent in just 3 years and a whopping 13,000 per cent in 5 years.

Disclaimer: The article is for informational purposes only and not investment advice.