In interaction with Amit Kumar, Managing Director and CEO, Prataap Snacks

Speaking with DSIJ, Amit Kumar, Managing Director and CEO, Prataap Snacks indicates how the return to normal life in the post-pandemic scenario will once again boost demand for snacks. Following is the detailed discussion.

What is your earnings’ outlook for 2021?  

As we swiftly recover from the pandemic, there is absolutely no hassle in our efficient supply chain and we are looking at a quick pick-up in performances for 2021. While there is subdued demand in urban markets, our heightened initiatives in rural markets and smaller towns have helped us get back on a smooth track. We are very optimistic about positive growth from Q4, even as India bounces back to normal and children and adults alike step into the outside world without fear. With the vaccinations rolling out and with us moving back to our daily lives, the products, which are a favourite across dynamics, are sure to pick up quicker than ever.        

Is the business back to the pre-pandemic level?  

We have come up with various initiatives in recent times to ensure that the business resumes completely. We look to recovery in the coming days especially with opening up of trains, schools and institutions which is likely to bring in tremendous business. Though the business is not completely back to the pre-pandemic, we hope to have positive growth from this quarter onwards. 

What are the new products you plan to launch in CY21?  

We are currently testing and experimenting with many new flavours and products which are in the works. Our current lot are tasty impulse-driven treats, but we are looking to experiment with products that can go in-house and want to diversify beyond the MRP of Rs 5 and Rs 10 categories. While we are ever evolving to hit the right spot with the modern consumer’s taste buds, we look to make our coming products as exciting as possible. 

What are your growth drivers?  

For us, quality and uniqueness take the centre seat, and this reflects in our customer loyalty, which is propelling us towards a great growth curve. While we do have good penetration in urban hotspots, we are growing more than ever in the semi-urban and rural space, which is a very positive indicator. Another key driver for us is that we are an organised player in the packaged food segment with meticulous safety standards in place. As the customer of today is looking for responsible, trustworthy brands to meet their quick cravings, we are looking at more brand value for us than ever before.