FMCG company’s 10X Brand unveils redesigned packaging with Bollywood Icon Salman Khan as Brand Ambassador, receives remarkable market reception
The stock gave multibagger returns of 1,700 per cent in 5 years and a whopping 6,500 per cent over a decade.
GRM Overseas, a prominent player in India's FMCG sector, has taken a significant step forward with the launch of its revamped brand identity for 10X. This transformation includes innovative packaging design and a captivating CGI-led video campaign featuring Bollywood superstar Salman Khan. The campaign has already garnered significant attention on digital platforms, reflecting the brand's dedication to quality, innovation, and contemporary appeal.
GRM's strategic partnership with Salman Khan as the brand ambassador is a masterstroke. The actor's global appeal and immense fan following will undoubtedly elevate 10X's brand visibility and customer engagement. The newly packaged products have already made their way to the market and have received positive feedback from consumers.
With Salman Khan's charisma, cutting-edge campaign, and visually appealing packaging, 10X is poised to redefine its position in the FMCG market. This revitalized brand identity not only excites existing customers but also opens doors for significant expansion. GRM Foodkraft, with its unwavering commitment to quality, is set to further solidify its position as a leading FMCG player both domestically and internationally.
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GRM Overseas Ltd, a leading Indian company in the basmati rice industry, mills, processes, and markets both branded (like their 10X brand) and non-branded basmati rice for both domestic consumption and international export. Their product range goes beyond just basmati rice, also including atta flour (Shakti Chakki Fresh) and ready-to-cook biryani kits in various regional styles like Moradabadi, Hyderabadi and Lucknowi.
According to Quarterly Results, the company reported net sales of Rs 315.49 crore in Q2FY25 compared to net sales of Rs 203.67 crore in Q2FY24, an increase of 55 per cent. The net profit increased by 39 per cent to Rs 9.19 crore in Q2FY25 compared to Q2FY24. In its annual results, the company reported net sales of Rs 685.57 crore and net profit of Rs 27.21 crore in H1FY25 compared to H1FY24.
The shares of the company have an ROE of 19 per cent and an ROCE of 13 per cent. The stock gave multibagger returns of 1,700 per cent in 5 years and a whopping 6,500 per cent over a decade. Investors should keep an eye on this small-cap stock.
Disclaimer: The article is for informational purposes only and not investment advice.