Eveready steps into FMCG domain with confectionary launch

In a bid to tap into the ever-growing FMCG sector, India's leading battery maker Everready forays into the market space with its just-launched confectionary brand.

With the brand name Jollies, the company's first offering will be natural fruit pulp-based chews. The company plans to utilize its in place, strong urban and rural distribution network for batteries to help expand in this product category in the next few years. Everready's expansion in the FMCG segment will be through an asset-light model.

Besides batteries, the company also banks on its brand appeal to sell electronic products like flashlights, LED, CFL lighting products and tea. In March 2016, the company forayed into small home appliances including food processors, irons, induction cookers. In March 2017, the company had launched Air Purifiers.

At 10:25 hours, the stock of Eveready Industries was trading at Rs. 450.00 per share, up Rs. 6.70 or 1.51 per cent. Meanwhile, the benchmark index BSE Sensex was at 34,413.72, up 60.93 or 0.18 per cent.