Airtel to power youth-first digital platform for fitness content

Bharti Airtel, India's largest integrated telco has acquired a strategic stake in Spectacom Global Pvt Ltd under Airtel Startup Accelerator Program, which focusses on supporting growth of early stage Indian start-ups.

Spectacom has been conceptualised to produce path-breaking digital content that allows people across different languages, geographies and fitness levels to connect with each other and explore innovative health & fitness training programmes. It is the brainchild of Adnan Adeeb and Zeba Zaidi, the creators of Devils Circuit, military-style obstacle races. Spectacom will also carry the exclusive digital rights for the promotion of all content for brand-Devils Circuit, including the new seasons of its popular shows-College Frenzy & Corporate Challenge.

A digitally-connected world is witnessing increased awareness around Health & Fitness; with a growing tribe of young Indians taking up physically demanding X sports such as obstacle racing. Devils Circuit, which pioneered obstacle racing in India, has already built a community of two million followers. It is India's largest sports property of its kind with a presence in eight cities. And given India's vast young population under the age of 25 years, there is a massive opportunity to make available health & fitness-based platforms that connect fitness enthusiasts from all over the country.