Affle moves up 2 per cent on launching new platform to enhance mobile accessibility of users

Affle (India) Limited announced the global launch of Appnext OOBE platform, which is boosted by the acquisition of DiscoverTech. The announcement was made on Wednesday during the second half of the trading session.  

Affle, via its subsidiaries announced the launch of Appnext Out of Box Experience (OOBE) platform supported by the acquisition of Business Assets of DiscoverTech Limited (registered in Israel).  

OOBE introduces a major consumer touchpoint in the mobile device lifecycle, which would enable them to successfully navigate the first-hand experience with their users. It is designed with a set of capabilities, which will help advertisers to deeply engage with the users along with placing their apps in front of new to successfully navigate the first-hand experience on a big scale as they personalise devices for the first time.  

Affle’s AppNext platform can be tagged as an independent mobile discovery platform, which provides over 5B daily app recommendations globally through 20+ on-device daily interactions that integrate seamlessly with the daily mobile journey of users. Additionally, Appnext will also provide end-to-end discovery solutions through self-serve advertising platform to bring a change in the way the users discover apps while further making strong Affle’s vernacular reach. 

Affle (India) Ltd is an India-based global-technology company that offers consumer intelligence platform, delivering consumer acquisitions, engagements and transactions through a relevant mobile advertising platform.  

Affle’s share was trading at Rs 3,795.75 at 11.25 am on Thursday, which is 2.18 per cent up on BSE.