Affle India to acquire Jampp; stock opens gap-up 1.8 per cent

Affle India Limited has informed the bourses that it has approved the plan to acquire a 100 per cent stake in Jampp (a leading programmatic mobile marketing company) through its subsidiaries.  

Jampp is a global platform that started in 2013 in Latin America (LATAM) and its largest teams continue to be based there. Its programmatic mobile advertising platform is used by leading app marketers to acquire new users and also, to drive repeat usage & transactions with existing users. Its deep focus on leveraging unique contextual and behavioural signals to deliver in-app engagements has helped it to drive incremental growth for top marketers in North America, LATAM, APAC, and many other markets. 

This acquisition will allow Affle India to scale its business in fast-growing markets like the US and LATAM. 

This announcement comes at a time when Affle informed about entering into definitive agreements to increase its strategic ownership in Bobble AI (Talent Unlimited Online Services Pvt Ltd) to 17.72 per cent, as of date. 

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions via relevant mobile advertising. 

On Thursday, the stock of Affle India opened a gap-up 1.8 per cent at Rs 5,339 from its previous close of Rs 5,242.25 on BSE.