52-Week Low Alert & 1:1 bonus share: Debt-free stock under Rs 20; Company Signs MoU With Penang Convention & Exhibition Bureau to Promote Tourism
The company has a market cap of over Rs 4,800 crore with debt-free as of September 2024 and LIC owns a 2.36 per cent stake in the company.
On Tuesday, the shares of Easy Trip Planners Ltd plunged 2.1 per cent and hit a 52-week low of Rs 13.73 per share from its previous closing of Rs 14.02 per share. The stock is down by 49.1 per cent from its 52-week high of Rs 27 per share.
EaseMyTrip, a leading Indian online travel platform, has joined forces with the Penang Convention & Exhibition Bureau (PCEB) to promote tourism in Penang, Malaysia. This strategic partnership aims to revolutionize how Indian travellers experience Penang by leveraging EaseMyTrip's extensive market reach and expertise.
As part of this collaboration, EaseMyTrip will create a dedicated webpage for Penang on its Malaysia microsite. This page will showcase Penang's attractions, travel itineraries, and travel insights tailored for different traveller segments like families, solo travellers, and honeymooners. Additionally, EaseMyTrip will develop destination-specific content including blogs and videos to highlight Penang's cultural, natural, and adventure offerings. Joint marketing campaigns will also be launched to further amplify Penang's reach as a must-visit destination for Indian travellers.
This partnership extends beyond traditional tourism, focusing on niche markets like destination weddings, wellness tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel. EaseMyTrip will create special itineraries to attract these specific segments. They will also leverage data analytics to understand Indian traveller preferences, booking trends, and popular travel times. These insights will be shared with PCEB to refine marketing strategies and target Tier 2 and Tier 3 cities, expanding Penang's reach in India's growing outbound travel market.
Overall, this two-year partnership between EaseMyTrip and PCEB signifies a commitment to promoting sustainable tourism through innovative campaigns and data-driven strategies. This collaboration is expected to drive mutual growth in the tourism sector for both India and Penang.
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About the Company
EaseMyTrip (a publicly listed company at NSE and BSE) is India’s one of largest online travel platform in terms of air ticket bookings, based on the Crisil Report-Assessment of the OTA Industry in India, February 2021. Furthermore, growing at a CAGR of 47 per cent during FY20-24 in profits before tax, it is one of the fastest-growing internet companies. Bootstrapped and profitable since its inception, EaseMyTrip offers 'End to End' travel solutions including air tickets, hotels and holiday packages, rail & bus tickets as well as ancillary value-added services. EaseMyTrip offers its users the option of zero convenience fees during bookings.
EaseMyTrip provides its users with access to more than 400 international and domestic airlines, over 2+ million hotels as well as train/bus tickets and taxi rentals for major cities in India. Founded in 2008, EaseMyTrip has offices across various Indian cities, including Noida, Delhi, Gurugram, Bengaluru and Mumbai. Its international offices (as subsidiary companies) are in the Philippines, Singapore, Thailand, the UAE, the UK, the USA and New Zealand
The shares of Easy Trip Planners Ltd were ex-traded on Friday, November 29, 2024, in a 1:1 bonus share issue. This means that if you purchased shares on or after this date, you would not be eligible for the bonus shares. The company has a market cap of over Rs 4,800 crore with debt-free as of September 2024 and LIC owns a 2.36 per cent stake in the company. The shares of the company have an ROE of 32 per cent and an ROCE of 43 per cent.
Disclaimer: The article is for informational purposes only and not investment advice.